New Mitsubishi Ad Campaign Focuses on Crossovers

2019 Mitsubishi Outlander Sport

It’s no secret that Mitsubishi has been focusing more and more on its crossover lineup. That’s why it doesn’t come as a surprise that the Japanese carmaker has decided to start a new ad campaign focusing specifically on these models.

The new Mitsubishi ad campaign embraces the brand’s new crossover-focused identity, highlighting the Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and Eclipse Cross. This new series of advertisements illustrates the features that Mitsubishi crossovers have that outshine the competition.

In one ad, you will see an emphasis on the standard smartphone connectivity available in the Eclipse Cross. It also showcases the Eclipse Cross’s panoramic sunroof. A second commercial highlights the Outlander PHEV’s fuel efficiency, along with the impressive Mitsubishi powertrain warranty, which covers 10 years/100,000 miles. In the third 30-second spot, these features are all celebrated, showcasing the entirety of the brand’s lineup.

In the past year, Mitsubishi has increased its sales at the end of nearly every month, which is a testament to how popular crossover vehicles are becoming in the current market. The Mitsubishi sales increase is in direct contrast with the rest of the industry, which has experienced sales losses. So far this year, the brand has sold 16,148 Outlanders and 9,917 Eclipse Cross models.

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Road Tripper: the Mitsubishi Delica D:5 Camper

Mitsubishi Logo

As the long days of summer arrive, it’s the perfect time to envision and embark on a road trip. Whether you’ll be able to fit in your trip this season, or are gathering ideas for a big trip next season, there are few things more exciting than anticipating an adventure along the open road.

Campers Scotland, a U.K.-based campervan retailer, recently revealed the Mitsubishi Delica D:5 Terrain camper vehicle. In short, it has all that any aspiring adventurer could want, along with a vintage exterior and an affordable price tag.

The Delica D:5 is a top-of-the-line camper, built to transport four passengers. With a 2.4-liter inline-four engine standard, 2.2-liter turbodiesel available, and four-wheel-drive system, the Delica D:5 is built to conquer off-road terrain. In this stalwart camper, you can truly answer the call of the most rugged places.

Exclusive features set the Delica D:5 apart from other off-road vehicles. The interior comes complete with a kitchen and refrigerator, both powered by solar panels on the vehicle’s roof. And, while the D:5 is wilder than its urban cousins, its exterior still reflects the sleekness and poise that characterizes the Mitsubishi brand.

Whether you gravitate toward the Mitsubishi Delica D:5 camper or the Mitsubishi Outlander Sport, we wish you safe travels this summer. And if you’re in need of a new family-hauler, stop by Quebedeaux Mitsubishi to test-drive a shiny new 2019 SUV.