It’s no secret that Mitsubishi has been focusing more and more on its crossover lineup. That’s why it doesn’t come as a surprise that the Japanese carmaker has decided to start a new ad campaign focusing specifically on these models.
The new Mitsubishi ad campaign embraces the brand’s new crossover-focused identity, highlighting the Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and Eclipse Cross. This new series of advertisements illustrates the features that Mitsubishi crossovers have that outshine the competition.
In one ad, you will see an emphasis on the standard smartphone connectivity available in the Eclipse Cross. It also showcases the Eclipse Cross’s panoramic sunroof. A second commercial highlights the Outlander PHEV’s fuel efficiency, along with the impressive Mitsubishi powertrain warranty, which covers 10 years/100,000 miles. In the third 30-second spot, these features are all celebrated, showcasing the entirety of the brand’s lineup.
In the past year, Mitsubishi has increased its sales at the end of nearly every month, which is a testament to how popular crossover vehicles are becoming in the current market. The Mitsubishi sales increase is in direct contrast with the rest of the industry, which has experienced sales losses. So far this year, the brand has sold 16,148 Outlanders and 9,917 Eclipse Cross models.
Now that school is back in session, you likely see school buses and kids out on the roads during your commute. Here are a few back to school safety tips to make sure everyone stays safe.
Slow down. Look out for any school zones you might drive through and follow any posted speed limits.
Get rid of distractions. Taking your eyes off the road is never a good idea, but it can be even worse when driving near a school. Children are fast and often cross the street unexpectedly. Put your phone away and keep your eyes on the road while driving.
Check all sides. Even if your vehicle is equipped with a rearview camera, you should still thoroughly look at all sides of your car before backing up.
Look for bicycles. Many children ride their bikes to school; however, they can be unsteady and inexperienced. Drive slowly and give cyclists at least three feet of passing space if you do drive around them. If your child bikes to school, make sure he or she wears a helmet.
Stop completely. Many of us don’t always come to a complete stop at stop signs. If you are driving through a school zone, be extra vigilant about stopping.
Just this past February, the all-new 2018 Mitsubishi Eclipse Cross landed in the states. As a compact crossover SUV, the Mitsubishi Eclipse Cross is part of one of the fastest growing segments. In spite of the tough competition, the Eclipse Cross distinguishes itself due to its vibrant design, fun driving experience, and advanced features.
2018 Mitsubishi Outlander PHEV
The 2018 Eclipse Cross is not the only Mitsubishi vehicle recently released within the United States. This past December, Mitsubishi released the Outlander PHEV, a mind-blowingly innovative vehicle. It is the world’s first plug-in hybrid SUV – and also features standard all-wheel drive. This vehicle offers two electric motors, as opposed to the traditional one, allowing the Outlander PHEV to supply electric power directly to both the front and rear axles. What’s more, it has an MPGe of 74 miles. At Quebedeaux Mitsubishi, we’re thrilled that these two vehicles are now available in the states.
The Eclipse Cross offers similar levels of innovation and adventure to American drivers, while also offering a dash of daring design. It comes with a 1.5-liter direct-injection turbo engine as well as the same Super All-Wheel Control system as the Outlander PHEV. Its advanced tech far exceeds competitors, offering a standard 7-inch infotainment system, Head-Up Display (HUD), power-sliding panoramic sunroof, and more fun and desirable features that are sure to delight drivers.
To learn more about the Eclipse Cross and to take it for a test drive, come see the team here at Quebedeaux Mitsubishi.