It’s no secret that Mitsubishi has been focusing more and more on its crossover lineup. That’s why it doesn’t come as a surprise that the Japanese carmaker has decided to start a new ad campaign focusing specifically on these models.
The new Mitsubishi ad campaign embraces the brand’s new crossover-focused identity, highlighting the Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and Eclipse Cross. This new series of advertisements illustrates the features that Mitsubishi crossovers have that outshine the competition.
In one ad, you will see an emphasis on the standard smartphone connectivity available in the Eclipse Cross. It also showcases the Eclipse Cross’s panoramic sunroof. A second commercial highlights the Outlander PHEV’s fuel efficiency, along with the impressive Mitsubishi powertrain warranty, which covers 10 years/100,000 miles. In the third 30-second spot, these features are all celebrated, showcasing the entirety of the brand’s lineup.
In the past year, Mitsubishi has increased its sales at the end of nearly every month, which is a testament to how popular crossover vehicles are becoming in the current market. The Mitsubishi sales increase is in direct contrast with the rest of the industry, which has experienced sales losses. So far this year, the brand has sold 16,148 Outlanders and 9,917 Eclipse Cross models.
Now that school is back in session, you likely see school buses and kids out on the roads during your commute. Here are a few back to school safety tips to make sure everyone stays safe.
Slow down. Look out for any school zones you might drive through and follow any posted speed limits.
Get rid of distractions. Taking your eyes off the road is never a good idea, but it can be even worse when driving near a school. Children are fast and often cross the street unexpectedly. Put your phone away and keep your eyes on the road while driving.
Check all sides. Even if your vehicle is equipped with a rearview camera, you should still thoroughly look at all sides of your car before backing up.
Look for bicycles. Many children ride their bikes to school; however, they can be unsteady and inexperienced. Drive slowly and give cyclists at least three feet of passing space if you do drive around them. If your child bikes to school, make sure he or she wears a helmet.
Stop completely. Many of us don’t always come to a complete stop at stop signs. If you are driving through a school zone, be extra vigilant about stopping.
The Mitsubishi Outlander is a favorite compact SUV of enthusiasts and the average driver alike. The current generation has been around for a while, which led to many believing that the next-generation Mitsubishi Outlander was right around the corner. Now the next-generation Outlander has been spotted testing and the spy photos are pretty revealing.
The new model will take cues from the 2013 and 2015 XR-PHEV concepts, a welcome move, given the brand’s skilled hand in styling. The look won’t be quite as sporty but the front end and sloping roof are here to stay.
The next-generation Mitsubishi Outlander will likely be more compact to compete with models like the Mazda CX-3 and Honda HR-V.
Several photos gave a sneak peek at the interior, which features a new layout with the infotainment touchscreen on top and plenty of chrome and silver details.
The new Outlander will likely come stocked with a 1.5-liter turbocharged four-cylinder engine. A new plug-in hybrid model is also rumored as well. Both models will come with front-wheel drive. Rumors of an all-electric Outlander have been flurrying around the industry but there’s no confirmation from Mitsubishi yet.