New Mitsubishi Ad Campaign Focuses on Crossovers

2019 Mitsubishi Outlander Sport

It’s no secret that Mitsubishi has been focusing more and more on its crossover lineup. That’s why it doesn’t come as a surprise that the Japanese carmaker has decided to start a new ad campaign focusing specifically on these models.

The new Mitsubishi ad campaign embraces the brand’s new crossover-focused identity, highlighting the Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and Eclipse Cross. This new series of advertisements illustrates the features that Mitsubishi crossovers have that outshine the competition.

In one ad, you will see an emphasis on the standard smartphone connectivity available in the Eclipse Cross. It also showcases the Eclipse Cross’s panoramic sunroof. A second commercial highlights the Outlander PHEV’s fuel efficiency, along with the impressive Mitsubishi powertrain warranty, which covers 10 years/100,000 miles. In the third 30-second spot, these features are all celebrated, showcasing the entirety of the brand’s lineup.

In the past year, Mitsubishi has increased its sales at the end of nearly every month, which is a testament to how popular crossover vehicles are becoming in the current market. The Mitsubishi sales increase is in direct contrast with the rest of the industry, which has experienced sales losses. So far this year, the brand has sold 16,148 Outlanders and 9,917 Eclipse Cross models.

Become part of the quickly growing Mitsubishi family at Quebedeaux Mitsubishi!

New Mitsubishi SUV Named Eclipse Cross

In just a few days, at the 87th Geneva International Motor Show in Switzerland, Mitsubishi is going to show off the latest addition to its lineup, a new Mitsubishi SUV, which will be called the Eclipse Cross.

The Eclipse name is borrowed from the popular, sporty coupe model that Mitsubishi sold from 1989 through 2011; the Cross part of the name is short for crossover. With this name, Mitsubishi aims to merge the two segments together into a dynamic form that drivers of all types can truly appreciate.

In the image Mitsubishi released when it announced the name, the Eclipse Cross is shown in a vivid high-saturation red, which Mitsubishi says is meant to evoke the brilliant color seen during a total solar eclipse.

Mitsubishi will officially unveil the new Eclipse Cross on March 7th at 11:15am, which is 3:15am here in Tucson. So, when we wake up that day, we’ll get the full details for this all-new Mitsubishi model. Size-wise, it will fit in between the Outlander and Outlander Sport. We also know that it will be powered by a turbocharged four-cylinder engine.

Here at Quebedeaux Mitsubishi we are very excited to learn more about the new 2018 Eclipse Cross!