A few years ago, when the revamped Mitsubishi Outlander appeared on the market with several family-friendly revisions, the automaker announced plans to expand the crossover/SUV lineup and move away from its reputation for practical, budget-friendly sedans. That move proved to be a good strategy, and now, the Outlander family has expanded to include the Outlander Sport and the Outlander PHEV. To the surprise of experts everywhere, the Mitsubishi Outlander PHEV sales seem to be leading the charge when it comes to Mitsubishi’s success in 2017.
The Mitsubishi Outlander PHEV was available globally a few years ago, with its U.S. launch being repeatedly delayed due to the fact Mitsubishi wanted to revise the nameplate and add a few upgrades before bringing it stateside. This seems to have been a wise choice. 2017 was Mitsubishi’s best year in sales since 2007, and the brand overall had a sales growth of 7.7% over the previous year due to breaking the 100,000 milestone for vehicles delivered.
Mitsubishi Outlander PHEV sales are defying expectation. While selling 623 units in 2017 may not sound impressive when compared to other, more traditional vehicles on the market, the plug-in hybrid SUV brings a new niche of customers to the Mitsubishi brand. Outlander PHEV sales are only expected to increase over the following three-year period.
To learn more about the Mitsubishi Outlander PHEV, visit us soon at Quebedeaux Mitsubishi.