The new Mitsubishi Eclipse Cross is fun to drive as it is, but imagine if you were driving it with a talented artist rapping to you from the passenger seat. That’s what happens to a series of unexpecting customers during their test drives in recent social media campaign put together by Mitsubishi, known as the “Harry Mack Freestyle Test Drives.”
The campaign was launched with the intention of creating commercial-like videos as fun and memorable as a ride in the Mitsubishi Eclipse Cross. In the video, rap artist Harry Mack acts as the salesperson at the Mitsubishi dealership. When the passengers ask to take a test drive, he joins them and then begins rapping about the various features in the crossover—versatile driving modes, a panoramic sunroof, an infotainment system, and so on.
The “Harry Mack Freestyle Test Drives” commercial is a fun way to present all of the details that make the Mitsubishi Eclipse Cross stand out in a way that viewers—and test drivers—will remember. Even those who aren’t regularly on social media can expect to learn the Harry Mack rap soon, as the campaign is in the process of transitioning from YouTube alone to a national broadcast spot.
If you’re thinking of testing a Mitsubishi vehicle for yourself, contact us at Quebedeaux Mitsubishi for more information.