It’s no secret that Mitsubishi has been focusing more and more on its crossover lineup. That’s why it doesn’t come as a surprise that the Japanese carmaker has decided to start a new ad campaign focusing specifically on these models.
The new Mitsubishi ad campaign embraces the brand’s new crossover-focused identity, highlighting the Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and Eclipse Cross. This new series of advertisements illustrates the features that Mitsubishi crossovers have that outshine the competition.
In one ad, you will see an emphasis on the standard smartphone connectivity available in the Eclipse Cross. It also showcases the Eclipse Cross’s panoramic sunroof. A second commercial highlights the Outlander PHEV’s fuel efficiency, along with the impressive Mitsubishi powertrain warranty, which covers 10 years/100,000 miles. In the third 30-second spot, these features are all celebrated, showcasing the entirety of the brand’s lineup.
In the past year, Mitsubishi has increased its sales at the end of nearly every month, which is a testament to how popular crossover vehicles are becoming in the current market. The Mitsubishi sales increase is in direct contrast with the rest of the industry, which has experienced sales losses. So far this year, the brand has sold 16,148 Outlanders and 9,917 Eclipse Cross models.
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