A few years ago, when the revamped Mitsubishi Outlander appeared on the market with several family-friendly revisions, the automaker announced plans to expand the crossover/SUV lineup and move away from its reputation for practical, budget-friendly sedans. That move proved to be a good strategy, and now, the Outlander family has expanded to include the Outlander Sport and the Outlander PHEV. To the surprise of experts everywhere, the Mitsubishi Outlander PHEV sales seem to be leading the charge when it comes to Mitsubishi’s success in 2017.
The Mitsubishi Outlander PHEV was available globally a few years ago, with its U.S. launch being repeatedly delayed due to the fact Mitsubishi wanted to revise the nameplate and add a few upgrades before bringing it stateside. This seems to have been a wise choice. 2017 was Mitsubishi’s best year in sales since 2007, and the brand overall had a sales growth of 7.7% over the previous year due to breaking the 100,000 milestone for vehicles delivered.
Mitsubishi Outlander PHEV sales are defying expectation. While selling 623 units in 2017 may not sound impressive when compared to other, more traditional vehicles on the market, the plug-in hybrid SUV brings a new niche of customers to the Mitsubishi brand. Outlander PHEV sales are only expected to increase over the following three-year period.
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The Mitsubishi Outlander has been making a bit of a ruckus in the crossover segment, quickly becoming one of the best-selling options in the market and one of Mitsubishi’s most successful nameplates ever. The success has even caused the brand to rethink their strategy and shift into a more SUV and crossover-focused game plan. Now, to add to the company’s growing list of reasons why the Outlander is one of their best products ever, Outlander PHEV sales have surpassed yet another milestone—100,000 units sold.
The Outlander PHEV’s competitors are some big names in the plug-in hybrid segment. The Nissan LEAF leads the class with over 218,000 sales worldwide, while the Tesla Model S and Chevy Volt come in second and third place, respectively. However, the Outlander PHEV is quickly catching up to them; that 100,000-unit milestone puts the Outlander in fourth place among some pretty successful and celebrated names.
Most of the Outlander PHEV’s sales have come from Europe, where Mitsubishi’s cars are a viable and, most importantly, affordable alternative to plug-in hybrid offerings from high-end names like BMW, Porsche, and Volvo. Mitsubishi hasn’t yet launched the Outlander PHEV in the American market, but considering the U.S. has one of the largest automobile industries in the world, sales can only go up when the Outlander finally hits American shores.
The Outlander PHEV is due out in the States sometime this November under a 2017 model year. Delays in its American launch were caused by changes to the vehicle’s styling and battery pack. After it’s released stateside, Outlander PHEV sales could skyrocket even further.